Right now, on social media and video sites, the words “narcissist,” “NPD,” and “narcissistic personality disorder” are being used far too casually.
NPD, or narcissistic personality disorder, is originally a psychiatric and psychological concept that should be understood professionally.
But in reality, there are very many posts that casually slap the labels “narcissist” or “NPD” onto people described as “annoying,” “self-centered,” “someone who hurt me,” “someone who seems controlling,” or “someone who simply doesn’t fit me.”
I have long felt a strong sense of discomfort with this trend.
That is because these words are no longer being used as psychological terms for understanding people, but as terms for making people into villains.
And I think this problem has already reached a stage where it can no longer be dismissed as mere “misuse of words.”
Many people take in distorted information flowing through social media at face value, and come to see people with NPD tendencies, or people diagnosed with NPD, as if they were “dangerous individuals,” “potential perpetrators,” or “human beings of lesser worth.”
What is even more troubling is that it seems not only ordinary people, but also some experts and content creators, are unconsciously contributing to this process of turning people into villains.
Of course, I am not saying that all experts do this.
And I do not deny that among people with NPD tendencies, there are those who actually cause serious harm in interpersonal relationships.
That is a separate issue.
However, lumping together all “people with NPD tendencies” or “people diagnosed with NPD” and treating them as villains is clearly wrong.
Some people behave in abusive ways, and others do not.
Some are living with suffering.
Some are suffering because they are unable to notice their own problems.
Some need treatment or support.
Even so, on social media, oversimplified messages such as “narcissist = bad,” “NPD = dangerous,” and “someone you should never get involved with” are spreading everywhere.
In my own words, I feel this has gone beyond harmful misinformation and is becoming a problem at what is essentially a “pollution-level” scale.
That is because the people who keep encountering such information accumulate unnecessary anger, hatred, distrust, and hypervigilance inside themselves.
And because stigma—bias and branding—toward people with NPD, and those with related tendencies, becomes stronger.
U.S. psychology media are also warning about the “abuse of the concept of narcissism”
On this issue, Psychology Today, a U.S. general-interest psychology media outlet, published an article on April 29, 2024, titled “How Concept Creep Is Stigmatizing Narcissistic Personality Disorder.”
The article was written by Nafees Alam, Ph.D., a professor specializing in nonprofit program evaluation and macro practice. In Psychology Today’s author profile, he is described as a professor specializing in nonprofit program evaluation and macro practice.
So one point to note here is that it would not be accurate to describe Dr. Nafees Alam as a “clinical psychologist specializing in NPD” or a “psychologist specializing in NPD.”
That said, the article was published on Psychology Today, a U.S. general-interest psychology media outlet, and it raises a very important issue from the perspectives of NPD stigma, the expansion of psychological concepts, and how mental health information is received.
The article’s core argument overlaps exactly with the problem happening now.
That is, the word “narcissist” has expanded beyond its original professional meaning and is being used like a mere label for someone disliked or as an insult, thereby strengthening stigma toward people with NPD.
The article points out that, through concept creep—the phenomenon in which a concept expands beyond its original meaning—people without professional credentials are casually applying diagnostic labels such as NPD to family members, coworkers, or ex-partners.
This matches the problems I have observed on social media for years.
Where one should normally look carefully at the other person’s behavior, separate facts from interpretation, and think professionally if needed, people jump straight to “This person is a narcissist” or “This person has NPD.”
As a result, the other person becomes not an object of understanding, but a target for exclusion or attack.
The word “narcissist” has become an “insult”
In the Psychology Today article, it is pointed out that although NPD is a “serious personality disorder,” in ordinary society it is often used like a convenient slur for putting down someone you are dissatisfied with.
This is a very important point.
On social media today, “narcissist” is often no longer a diagnostic concept, but a word used to put someone you dislike in a lower position.
For example,
“That person talks only about themselves, so they’re a narcissist.”
“That person never apologizes, so they have NPD.”
“That person is selfish, so they’re narcissistic.”
“That person hurt me, so they must be a narcissist.”
That is how it is used.
Of course, there are cases where a person’s behavior is problematic.
But having problematic behavior is not the same as deciding they have NPD.
And having NPD tendencies is not the same as being an abuser for sure.
Confusing these things is extremely dangerous.
People with NPD also suffer
The Psychology Today article suggests that NPD should be understood not as a “malicious choice,” but as a personality disorder that a person did not choose to have.
That part is missing from many social media posts.
On social media, the emphasis often falls only on the aspect that “people with NPD hurt others.”
But if you cut it down to just that, it is not enough for a real understanding of human beings.
Some people with NPD do cause problems in relationships with others.
But at the same time, there are also people who are suffering inside themselves.
They cannot face their own weakness.
They cannot tolerate shame or feelings of inferiority.
It is difficult for them to build stable relationships with others.
They react sensitively to criticism.
Without knowing what to do themselves, they end up behaving defensively.
If we ignore this inner suffering and judge them as “evil” based only on outward behavior, understanding of people with NPD moves further away.
And the path to support and treatment becomes narrower.
De-stigmatizing NPD requires empathy and understanding
The Psychology Today article shows the view that NPD should be understood as a serious personality disorder, and that diagnostic labels should not be used as insult words for dissatisfaction or hatred.
This also matches my own thinking.
To move beyond demonizing NPD, the first thing we need is accurate information.
On top of that, it is important to look at people with the perspective that “they may also be suffering,” “they may be struggling,” and “they may need support and understanding.”
Of course, this is not telling victims to “just endure it.”
You should keep your distance from dangerous people.
If there is violence, control, threats, ongoing manipulation, or denial of your humanity, protecting yourself must come first.
Abusive behavior must not be justified.
But at the same time, deciding that “NPD = bad” is also wrong.
Protecting victims and avoiding demonizing all people with NPD can coexist.
In fact, thinking about these two things separately is the truly correct understanding.
If you keep exposing yourself to distorted information, your own mind becomes distorted too
This is what I want to stress strongly.
If you keep exposing yourself to information that demonizes NPD, misuses concepts like gaslighting or narcissism, or quickly labels others as “abusers,” “dangerous people,” or “narcissists,” it affects your own mind as well.
Your way of seeing others becomes extreme.
Anger and hatred become amplified.
Distrust grows stronger.
You can no longer view relationships calmly.
People who are not villains in the first place may start to look like villains to you.
In other words, if you get carried away by distorted information, your own perception becomes distorted.
And as a result, you may end up unfairly treating someone as a villain.
In some cases, you may even become the one who drives truly troubled or suffering people further into a corner.
That is why I do not think this is just a “problem of words on the internet.”
It is a problem that distorts how people see the human mind.
It is a problem that destroys human understanding.
And it is a problem that turns certain groups of people into villains across society.
In my terms, I think this should be considered at a level close to a public health issue.
Research is beginning to show distortions in “ordinary people’s perceptions”
This trend is also becoming visible in recent research.
On May 3, 2026, Psychology Today introduced a study about how the general public views narcissism. In that article, Sebastian Ocklenburg, Ph.D., professor of psychology and research methods at the Faculty of Psychology at MSH Medical School Hamburg in Germany, explained a study published in the peer-reviewed journal Personality and Mental Health.
That study surveyed 815 members of the general public in the United States about their perceptions of narcissism. According to the Psychology Today article, ordinary people tend to overestimate how common NPD is and underestimate the suffering of people with NPD and the effectiveness of treatment.
This point is extremely important.
In other words, the problem I have felt—that many ordinary people misunderstand NPD and see it through the distortion created by social media—has begun to be visualized from the research side as well, rather than being only a personal impression.
The Psychology Today article further reports that, although NPD is a serious mental health condition, only 34% of survey participants believed that “people with narcissism suffer greatly from that condition,” and only 37% believed treatment is effective.
This suggests that the suffering of people with NPD and the possibility of recovery may not be sufficiently understood by the general public.
When the words “narcissist” and “NPD” flood social media, people can end up feeling as though such cases are common in real life too.
But that does not necessarily reflect reality accurately.
NPD is not “proof of evil,” but a problem that needs understanding and support
NPD is not “proof of evil.”
It is a mental and personality-related issue that requires understanding and support.
Of course, some people with NPD tendencies deeply hurt others.
In such cases, it is important for victims to keep their distance, protect themselves, and consult professional organizations if necessary.
However, at the same time, viewing all people with NPD as “evil” does not lead to support or treatment.
Rather, it may isolate them further, intensify shame and defensiveness, and make the problem harder to see.
What is needed when talking about NPD is not justification of abusive behavior.
What is needed is to think separately about victim protection and understanding of the person involved.
We should join the flow that is now starting to correct things
I feel that this issue is now finally beginning to be corrected.
Until now, social media had spread too much information demonizing NPD.
“Watch out for narcissists.”
“Run away from NPD.”
“Narcissism is dangerous.”
“Narcissists never change.”
“You should not empathize.”
These extreme messages have distorted the perceptions of many people.
Of course, some of that information really is necessary to protect victims.
But if it goes too far, it starts pushing things toward treating all people with NPD as villains.
And now, within psychology media and research, questions are beginning to emerge such as “Is that view really correct?” “Is it strengthening stigma toward people with NPD?” and “Are ordinary people’s perceptions becoming distorted?”
This is a very important development.
That is precisely why, if you are encountering this information, I want you to stop and reflect for a moment right now.
Were the NPD-related messages you have seen really accurate?
Did those posts stir up anger and hatred?
Did you look at people with NPD as human beings?
Or did you look at them as nothing more than villains?
Were you able to separate protecting victims from demonizing all people involved?
This is something we need to think through.
Summary: To move beyond demonizing NPD, we need accurate information and empathy
What is needed to move beyond demonizing NPD is, first of all, accurate information.
Do not take the emotional information that flows through social media at face value.
Do not use the word “narcissist” as a label for attacking people you dislike.
Do not decide that all people with NPD are perpetrators or dangerous individuals.
Separate victim protection from prejudice against people with NPD.
And another thing we need is empathy and understanding.
Some people with NPD hurt others.
But not everyone does.
Some are suffering.
Some are in trouble.
Some cannot understand their own problems and remain far from support.
That is why we must not lose our human empathy.
Do not demonize NPD; understand it correctly.
Do not justify abusive behavior.
But do not treat all people with NPD as villains either.
Do not let distorted information manipulate you; look at reality carefully.
That is the attitude needed now.
As Psychology Today points out, we need to move beyond a society that uses NPD as an insult word for someone who is dissatisfied.
And I strongly agree with that view too.
What is needed now is not to make NPD into a villain.
It is to obtain accurate information, distance ourselves from distorted information, and also look at the suffering of the people involved.
The first step in moving beyond demonizing NPD begins with doubting whether the information in front of you is really correct.
References / links
- Psychology Today
Nafees Alam, Ph.D. (professor specializing in nonprofit program evaluation and macro practice)
“How Concept Creep Is Stigmatizing Narcissistic Personality Disorder”
Published April 29, 2024. An article discussing how NPD is being used like an insult for annoying people and how that deepens stigma toward people with NPD.
https://www.psychologytoday.com/us/blog/pop-culture-mental-health/202404/how-concept-creep-is-stigmatizing-narcissistic-personality - Psychology Today
Nafees Alam, Ph.D. author profile
A profile page describing him as a professor specializing in nonprofit program evaluation and macro practice.
https://www.psychologytoday.com/us/contributors/nafees-alam-phd - Psychology Today
Sebastian Ocklenburg, Ph.D. (professor of psychology and research methods at the Faculty of Psychology at MSH Medical School Hamburg in Germany)
“What People Really Think About Narcissism: 5 Insights”
Published May 3, 2026. An article introducing research on how the general public views narcissism and explaining the tendency to overestimate the prevalence of NPD and underestimate the suffering and treatability of people with the condition.
https://www.psychologytoday.com/us/blog/the-asymmetric-brain/202605/what-people-really-think-about-narcissism-5-insights
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